Brand Identities
CatHatters
CatHatters is a complete brand identity created around the creator's personality, interests, and community. Inspired by her late black cat, the Cheshire Cat, and her love of heavy metal and horror, the project brings those influences together into a cohesive visual system spanning logos, badges, emotes, panels, and merchandise-ready assets.
Logo + Variants
The logo combines two meaningful visual influences into a single mascot, creating an identity that feels both personal and instantly recognizable. To maximize versatility, the artwork was developed as a complete logo system with standalone icon, wordmark, outlined, and full-logo variations, allowing the branding to adapt across digital platforms, merchandise, and print.
Badges
Both badge sets were designed around visual progression, rewarding community milestones while reinforcing the overall brand identity. The subscriber badges evolve alongside the logo's split-cat concept, while the bit badges gradually increase in detail and intensity, creating a clear sense of progression without losing visual consistency.
Emotes
Community emotes are small but highly recognizable brand assets. Each design balances readability with personality, using bold shapes and consistent typography to communicate clearly while reinforcing the creator's identity and community culture.
Panels
The panel suite extends the visual identity beyond the logo, creating a consistent layout system for channel information. Shared typography, framing elements, and color palette unify each panel while allowing individual sections to remain easy to navigate. The merchandise panel also demonstrates how the branding translates beyond streaming into physical products.
TheWhiteRabbit004
A complete branding project built around a dark, toxic aesthetic inspired by decay and contamination. The commission included a cohesive visual identity spanning the logo, profile picture, subscriber badges, stream scenes, and gameplay overlays, with both static and animated deliverables designed to maintain a consistent look across the creator's entire stream.
Logo + Profile Pic
The logo establishes the visual identity through a memorable mascot that blends horror elements with industrial hazard imagery. The profile picture adapts the same artwork into a simplified composition, ensuring the character remains recognizable and readable even at smaller sizes.
Stream Scenes
The overlays expand the brand beyond the logo, creating an immersive environment that reinforces the channel's identity during live broadcasts. Both static and animated versions were produced, allowing flexibility for different streaming setups while maintaining a consistent visual language across scenes, webcam frames, and gameplay overlays.
Badges
The subscriber badges were designed as a six-stage progression, rewarding long-term supporters with increasingly detailed icons. Each badge builds on the previous one, creating a clear sense of progression while staying visually consistent with the brand's toxic aesthetic.
Cosgemma
This project focused on creating a recognizable identity that felt personal to the creator while remaining cohesive across multiple assets. Inspired by cosplay and celestial imagery, the logo and badge systems share a consistent visual language that carries throughout the commission.
Logo
The logo combines custom character illustration with personal details that reflect the creator's interests, creating an identity that feels unique. Soft gradients, celestial elements, and a pastel color palette reinforce the playful aesthetic while helping the logo remain distinctive across streaming platforms and social media.
Badges
The badge sets build on the logo's celestial theme through simple, recognizable shapes that remain clear at small sizes. Both subscriber and bit badges use gradual visual progression to reward community milestones while maintaining a consistent connection to the overall brand.
maxxthegrimreaper
This commission centered on translating the creator's ideas into a distinctive visual identity. By combining custom illustration with environmental scene design, the final assets provide a consistent look across the creator's stream while reflecting his personal style.
Logo
The logo is a custom illustration based on reference photos provided by the client, focusing on creating a recognizable and personal design. The final artwork balances accurate likeness with a clean composition, making it suitable for use across streaming platforms, social media, and merchandise.
Stream Scenes
The stream scenes were designed around a swamp-inspired environment that reflects the creator's personality while providing a consistent backdrop for key broadcast transitions. Each scene shares the same visual language, creating continuity throughout the streaming experience.
