Brand Identity
The Alien Cat is my personal content creator brand, built across Twitch, YouTube, and social media. I designed the full identity myself, from logo to merchandise, with a focus on a cohesive visual language that works across both digital platforms and physical products.
Logo Suite
The logo centres on a red three-eyed cat, a character designed to be immediately recognisable across small formats, such as stream overlays and social avatars, as well as larger applications like merchandise. The suite includes multiple variants to ensure flexibility across digital media and print
Color Palette
A high-contrast black and red palette, chosen for its boldness and visual impact across both digital and physical applications
Merchandise
The brand extends into physical products through a merchandise line that includes apparel and homewares.
Examples of Mockups
Emotes
A set of Twitch emotes featuring a mix of platform-standard expressions and original community inside jokes, helping reinforce the stream's personality and identity.
Badges
Badge sets built with a clear visual progression. Subscriber badges transform the Alien Cat logo over time, while Bit badges evolve from a simple paw print into increasingly elaborate designs.
Panels
A cohesive set of Twitch panels designed to organize channel information while maintaining a consistent visual identity across the page.
